Testimonials
Here's what some of clients have to say about Data Rewards:
Data Rewards ROCKS!!! Not only are they friendly and smart (as opposed to
well educated and certificated), they give you what you want not what they
have. They realize and internalize the fact that you are the Customer, your
needs are Custom and so their service and attitude is all about quick,
accurate and reasonably priced Customization.
Where analytics companies have previously provided several of our clients
with poor results, Joan and Data Rewards worked closely with us, providing
common sense recommendations and guidance and even fast mid-stream changes
to where our client received for the first time, highly useful segmentation
and descriptions of their customer base. Thanks Data Rewards. We used to
walk away from this type of project but with you at our side, we will not
only embrace them, we will seek them out.
STEVEN HINAGA, PRESIDENT, DATACRAFT, INC.
The reason we've outsourced predictive modeling and advanced analytics to
Data Rewards is threefold - they deliver best results; they are easy to work
with and flexible; and they're fast and cost effective.
PETER ZHU, FORMER DIRECTOR OF MARKETING ANALYTICS, CORPORATE MARKETING,
STAPLES, INC.
I thoroughly tested a variety of statistical modeling products/procedures
and was not satisfied with the results when relationships were non-linear
and/or there were a very large number of independent variables. I tested
Data Rewards~R Super Score Builder using the same data set used to evaluate
other products/procedures. The data set contained simulated data that was
intentionally very difficult to analyze. Super Score Builder produced
impressive results. I then tested Super Score Builder using data for real
bank analysis projects and was very satisfied with the results and the
relatively short learning curve required.
KURT NEWMAN, SENIOR VICE PRESIDENT, CORPORATE MARKETING, BANK OF AMERICA
What differentiates SSB from other analytic software tools is its superior
accuracy, ease of use, and versatile functionalities. At Staples, we use SSB
not only to produce volume of predictive models, but also to perform
marketing insight analysis quickly. For example, Match Sample in SSB allows
us to quantify marketing incremental impact accurately, and Optimization
helps us maximize marketing campaign ROI across all vehicles and offers.
PETER ZHU, FORMER DIRECTOR OF MARKETING ANALYTICS, CORPORATE MARKETING,
STAPLES, INC.
We have used Data Reward's Super Score Builder for more than three years to
develop predictive models. We particularly like several data analysis macros
for exploratory data analyses. Not only are the macros very efficient in
generating the results quickly, the organization of results is also very
helpful for us to deeply understand the relationship between dependent and
independent variables. Such results provide a good foundation for us to
develop the best models that can be deployed in our internal decision
systems. We are also quite happy with the technical help whenever needed
from Data Rewards.
FENG XU, SENIOR DIRECTOR, RISK MANAGEMENT DECISION SCIENCE, DELL FINANCIAL
SERVICES
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