Background: one million customers at a major bank are active with online banking including online payment, investment, and so on. While these one million customers average 78% higher value than all other customers, people know the comparison is not quite “apples-to-apples” because not all non online banking customers are comparable to these 1 million active online customers.
Challenge: Quantify the untapped value of converting customers to the online banking in order to determine appropriate spending levels in the budget plan.
Method: Our team used the SSB Match Sample module to create a sample from the remaining millions of customers that was comparable along several key dimensions.
Results: Using multidimensional sampling, we were able to identify a significant opportunity..